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5 Success Strategies for Newcomers Who Want to Start an Intenet Business
Thinking of Starting an Online Business' Here's what to do:
1. Establish Your Credibility by Getting Your Own Domain Name
On the Internet free sites abound, but you need YOUR OWN DOT
COM to survive. It's relatively painless to register your
own domain name. Many companies such as Registrars will guide
you step by step through the process. You can visit Registrars
by going to and
clicking on "Register your Domain Name" (4th bullet from top).
But having your own domain is just the beginning. It's
extremely important to.....
2. Increase Profitability by Reaching Your Target Customers
On the Internet, sales are made the same as they are offline.
Effective sales techniques are even more important on the Web
because your site is the only contact you will have with the
visitor in most cases. Be as personal and direct as possible.
Your visitor can't see you face to face.
Hint: Use hot buttons to sell benefits and .....
3. Design a Simple Site That Sells
You may be tempted to hire a fancy graphics designer to design
your site and make the site look "pretty or fancy" but, believe
me, it's the text that sells.
In GVU's 9th WWW User Survey, the number one reason visitors
gave for leaving a site was slow loading time. Having large,
fancy graphics causes your site to load slow and also distracts
your visitors, costing you customers and profits.
What matters on the Internet is not how "good" or "fancy" your
site looks, but what you have to offer to your target customers.
So, you can see why you need to.....
4. Make the Most of Your Site by Creating a Niche in Your Market
- Become the Expert in Your Field
You'll get results by targeting your site. You can
create a niche (small unique market) on the Internet and still
reach a large number of people. As a matter of fact, most
companies that are making money on the Internet focus on one
simple product and specialize.
Remember, you can always introduce other products later. Your
main concern right now is to get the customer, right' It's much
easier to design, promote, and support one item than to dissipate
your time with twenty different products.
Now that you have your niche, it's time to.....
5. Promote Your Site and Reap the Benefits
Okay. You've created a targeted site that appeals to your
customer. Now it's time to promote. Promotion is the key phase
of building your business online. You've got to go out and get
your customers.
The most successful proven methods of building a business on the
Internet are:
- search engine positioning
- online targeted advertising
- making your site known to your current offline customers
- press releases
- newsgroup postings
- link trades
- publishing a targeted ezine
I could give you detail about how to implement each but space in
this article does not permit it.
One resource I've found very helpful in implementation of all
these suggestions is a new book called Make Your Site Sell
by Dr. Ken Evoy. It
has everything you need to know from start to finish about
creating a successful online business.
A final note. Remember, nothing works until you use it. Re-read
this article, do one or two of the steps at a time, and you'll
start to see results from your web site.
About the Author Candice Pardue is the Webmaster and co-creator of Online Success
for Internet Business - Developing cutting edge marketing techniques
for emerging and established Internet businesses. Lots of free
articles, tools, and resources for building Web traffic. Visit Online
Success at:
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